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Hailey Bieber’s brand will carry its new Pocket Bronze and Highlight Milk collections in 19 new countries from Belgium to Sweden.
September 8, 2026
By: Lianna Albrizio
A collection of Rhode’s products will be available at Sephora online and in most stores across Europe starting Sept. 30.
This expansion into new retail territories comes one year after ELF Beauty’s $1 billion acquisition of Rhode in 2025.
The announcement follows its 2025 rollout with Sephora in the US, Canada and the UK.
On Sept. 30 Rhode will be available at Sephora in 19 new countries: Belgium, Bulgaria, Croatia, Czech Republic, Denmark, France, Germany, Greece, Italy, Luxembourg, Monaco, Poland, Portugal, Romania, Serbia, Spain (including Canary Islands), Sweden, Switzerland and Turkey.
Sephora will carry Rhode’s core product assortment including its new Pocket Bronze and Highlight Milk collections.
To celebrate the launch, Rhode will offer exclusive items at Sephora in Europe and the UK, including the return of limited-edition items.
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